Benedikt: 00:08

Welcome to Slow and Stepping, the podcast where you get to follow along as we build products in public. Each week, we'll give you an honest peek into our lives as we our struggles, our wins, and everything in between. I'm Benedicte, and I'm feeling determined. And I stole that from you From a month ago.

Benedicte: 00:28

It's not how I felt a month ago. Interesting.

Benedikt: 00:31

Now I'm it was me. I don't know. I'm still, like, I I I'm either feeling determined as well or, like, still feeling determined. Whatever.

Benedicte: 00:40

Yes. And I am Benedikte. Today is October 17 17th. This is episode number 190, and I'm feeling thankful.

Benedikt: 00:49

Oh, that's a nice feeling.

Benedicte: 00:51

It is. It is a nice feeling, and I've been or I guess grateful is what I've been saying on Twitter, where I've been sharing little moments of getting access to people's Boats and mountain cabins to just, like, chill in nature, I guess, which I've

Benedikt: 01:10

That's nice.

Benedicte: 01:12

Mhmm. It's very nice. I'm a

Benedikt: 01:14

little bit like you posted photos. I'm a little bit envious. So Mhmm. They're good.

Benedicte: 01:20

Doing good. Well, I kinda crashed into the fall holiday where I was just like, I'm gonna take a fall holiday. My family, they were going to a mountain without me, and I was just gonna crank out some work, ended up just being very sad that my mom is ill. And for those who don't know, my mom has Alzheimer. And just kinda like crashed crashed into my vacation.

Benedicte: 01:43

And then at the end of that vacation, we went to, our Friend who has a boat, and we didn't go out with a boat even. We just, like, sat on the deck and looked at the sunset and stayed overnight and just, like, Chilled the f out. Nice. Was what I should have been doing the whole vacation because it was a vacation. But, yeah.

Benedicte: 02:07

But those things just happen. So it's like a roller they I've read that grief is like a roller coaster. Like, it just Comes out of nowhere. And it's just gonna keep on being like that for another 5 to 7 years. So, yay, me.

Benedicte: 02:24

Yay. Well,

Benedikt: 02:27

that's the spirit, I guess.

Benedicte: 02:29

But that's that's where you're grateful for people are just like, well, why don't you just come to my cabin this weekend and just, like, look at Trees and mountain, and let's go for a hike and just eat some good food and, Just very nice. So I went to the mountains this, yeah, this last weekend with 2 friends from university. So that's also nice to have. Nice. 1 flew in from Suresh, and then the other one, it was her cabin, and we just hang out.

Benedicte: 03:00

And it was very nice. So Grateful or thankful for for the folks in my life who are just, yes, come and chill. We're gonna take care of you. It's fine. So that's super duper.

Benedicte: 03:11

Yeah. But why are you so determined once again?

Benedikt: 03:15

Once again, I'm just like I feel like we are in Crunch mode these days. It's just getting stuff done and getting stuff shipped or at least trying to. But before I get into the details, there's one important thing I wanted to mention. And If you remember, we've been talking about section 174 changes in the US tax law Earlier this year. And, unfortunately, there hasn't been much movement.

Benedicte: 03:47

I thought he won that. I was, like, sure that has resolved itself.

Benedikt: 03:51

Unfortunately, it has not. Apparently, there's there's big support in getting those changes rolled back. And, I mean, quick side note, If you're not familiar with this, it's basically US tax law says that you have to amortize and capitalize Expenses for software development, starting with the tax returns for 2022. There's some I don't know.

Benedicte: 04:19

This year?

Benedikt: 04:20

This well, last year, basically. For last year.

Benedicte: 04:23

Oh, last year. Sorry. We're 2023.

Benedikt: 04:26

Yeah. We're 2023. So, if you have a US based business, you probably already had to deal with this. And it's basically saying when you do software development, you have to like, you're probably paying people, and the expenses for that have to be amortized over for US contractors or employees over 5 years and for international over 15 years. So Instead of being able to deduct this entirely in 2022, you're now spreading it over 5 to 15 years.

Benedikt: 05:01

But all of it is pretty hand wavy and wishy washy.

Benedicte: 05:06

So so that means it seems like a company has is making more profit than it actually

Benedikt: 05:13

is because

Benedicte: 05:14

it's paying many people's salary, but they're not allowed to deduct that from their profit, making them more profitable having to pay more tax on profits they don't have because they don't have that money because they paid their employees that money.

Benedikt: 05:29

Exactly. That's a great summary.

Benedicte: 05:31

Spell it out. Yeah. And what's happening now? You were

Benedikt: 05:38

Like, there's some guidance. Like, I think last month there was some guidance around, like, what counts as R and D expands and stuff like that. And it's still super unclear. And some people are arguing this way. Some people are arguing just that way.

Benedikt: 05:55

Long story short, no one no one really knows how to deal with this, and everyone's taking different approaches. But apparently, Politicians mostly agreed that this was a stupid idea and that that it should be rolled back. There is some there's a bill in the process where they're basically rolling it back, but it hasn't been voted on. And the reason for that is complicated US politics I don't fully understand and don't want to get into. Thing is, so far, nothing has been rolled back.

Benedikt: 06:28

It's still stuck in the process. And earlier this year, we, encouraged everyone, who's based in the US to sign a letter by Michelle Hanson's SSB Alliance. And there's now a second letter, like similar thing letter to Congress by a different organization. And the big change or big difference to that is that you can sign this letter even though you're not a US citizen. So, for example, With the previous letter, I wasn't allowed to sign this.

Benedikt: 06:59

But with this one, I can sign it because I own a I own a new a US business. US based business. Basically asking Congress to roll back the changes and stuff like

Benedicte: 07:13

Get their act together. Basically,

Benedikt: 07:14

get their act together. And long story short, go to s s Bealliance.org signed the letter, even if you have signed the first one, because this is a different one. And if you are If you own a US based business but aren't a US citizen and not living in the US US, please also sign this letter. You need a VPN to do this, but Please sign it no matter what. So that's the first thing I wanted to get out there before I get into anything else.

Benedikt: 07:48

So why am I feeling determined? As I said, like, we are shipping a lot of stuff. It's been 4 weeks since we last talked, Since the last episode came out. So back then I was working on Migrating our sending infrastructure to a new provider. That project is done.

Benedikt: 08:08

Actually, it was done by the end of the week we recorded. And I had initially planned to stretch this out a little longer. But then the renewal date, with our old provider was coming up. And I was like, Am I really going to pay for another month? And I was like, no, I'm not.

Benedikt: 08:30

And if there are problems, We will know no matter what. So the day before, I decided it had been running in testing mode, like, for our account, a couple of Small accounts for the prior 2 weeks without big problems or without any problems, to be honest. So that even there, I was like, okay, now Let's just switch everything over. And it went great. No no problems.

Benedikt: 08:55

We are sending over new infrastructure. We now have Dedicated IP addresses for everyone. So now, like, if there is a spammer, then it's a spammer using our system, and that's someone, on the email service provider, misusing them. So we have more control over that. Overall, I think deliverability should go up as a result of that, as a result of that.

Benedikt: 09:21

And, yeah, overall, super happy. I feel like the new setup is way more robust. Just today, we also added, bounce and spam complaint tracking. So, those show up in In reports now and in the message feed or the event feed. So overall, better feature In in every in every way possible.

Benedicte: 09:46

Woo hoo.

Benedikt: 09:47

And, yeah, it's done.

Benedicte: 09:50

Oh, I mean, For the Oh. People only listening, I'm just playing with my Mac native reactions.

Benedikt: 09:58

Yeah. You get, like, nice

Benedicte: 09:59

fireworks for Bunny Since we come back.

Benedikt: 10:03

You can check out the actual effects on on YouTube, I guess.

Benedicte: 10:07

Yes.

Benedikt: 10:10

So that happened, well, basically 3 weeks ago. And then the following week, I left for Lisbon for MicroConf, MicroConf Europe, specifically. And

Benedicte: 10:21

it So jealous.

Benedikt: 10:23

It was awesome. I mean, it's micro con, it's always kind of awesome. But, From all the great I've been to, this was one of the better ones. So the venue was nice. It wasn't a super posh hotel.

Benedikt: 10:43

It was ridiculously expensive, at least for my standards. But at least the the experience kinda matched the price. Mhmm. But also, It was right at the seaside at Lisbon. So there was water when you were looking out of the window.

Benedikt: 11:00

There was lots of restaurants and stuff, Around the conference hotels or, like, in the evening, going out with other attendees and having a nice evening was not a problem whatsoever. I met a lot of nice old friends, made a lot of new friends. A couple of listeners approached me and, we're talking about the podcast. So, apparently, people are still listening to this one. So I'm I'm super thankful for that.

Benedikt: 11:27

It was nice to get some feedback, basically. And In terms of the conference itself, I feel like I took more notes during this conference and during these talks than I did in previous years. But talking to people, I feel like it's tough to measure quality of a conference by that because so much depends on The stage you're currently at, the problems you're currently facing. Earlier today, you talked with a friend who was like, the talks were kind of boring. I didn't take anything out of them.

Benedikt: 12:03

And I was like, what? I I took one of those.

Benedicte: 12:07

I think that it's really hard when you work with kind of, You know, that type of businesses because what you need at different stages are so different, and things that and before you've experienced a couple of things, you're, like, listening to their talk 1 talk, and you might be thinking, like, well, of Of course. Like, why wouldn't you do it like that? And then, like, 5 years later, you're like, yes. That's what I was supposed to remember. Like Exactly.

Benedicte: 12:33

Because when you. So what, any big takeaways that you want to share that

Benedikt: 12:40

Well, a lot of, like, small stuff just from conversations as well. I particularly enjoyed Rob Walling's talk about, applying content marketing to the Five stages of awareness and the buying process, basically, from totally unaware to problem aware to solution aware to Most of us, stuff like that, and specific content marketing tactics you can do for each of those stages. And I took a lot of notes during that talk Even though we got a lot of shout outs in this talk as well, I think you mentioned user list 4 or 5 or maybe even 6 Times I don't quite remember as, like, a good example. And I was always, like, making notes. Yeah.

Benedikt: 13:25

That's a good idea. We should totally do this. Why didn't we think of this? And then it was, like, Hey, Usalys is doing this. And I was like, we are considered as particularly good, but but thank you.

Benedikt: 13:38

So, long story short, I feel like, yes, we might be doing some of that, but We can, like, be more more thoughtful and more strategic with some of this stuff. So that was a really good talk. I also enjoyed, Einar Walsett's talk about using AI and JetGpT for, Like, not in your product, but, like, for back office stuff. And he showed a little bit of stuff. He basically had a good example of using JetGPT and specifically its advanced data analysis tools

Benedicte: 14:16

Mhmm.

Benedikt: 14:17

Where you can basically upload an Excel sheet and then Not just ask it questions, but have it built like a machine learning model Of sorts. Woah. That you then can have a conversation. It builds the model for you, Teaches you about, like, machine learning stuff in general. And then at the end, you get a file you can download to run the model locally without having to refer back to And that was kinda kinda amazing.

Benedikt: 14:50

And he had some nice examples about one, like, doing basically pricing analysis and Stuff like that, you usually pay consultants a lot of money for. And the other thing was something with using data from, for example, build with, to score a list of leads and figure out, like, which of these leads are the most valuable to you.

Benedicte: 15:14

Or potentially valuable.

Benedikt: 15:15

Potentially valuable. And that was also super interesting. Not just like that specific use case, but, like, Just seeing what's possible. And I made a note to to look into this more. And, obviously, I haven't Looked into this more, but, like, the note is still there.

Benedikt: 15:34

Yeah. So, yeah, those were my 2 highlight talks. And then, as usual, the hallway track was pretty great. Mhmm. And, what was also nice this time is my wife joined me for the Friends.

Benedicte: 15:47

Nice.

Benedikt: 15:49

Which has been a while. So we also tacked on a little bit of a vacation, like, 2 days before and 2 days after. Did some sightseeing in Lisbon. Went to the aquarium, which was quite nice and impressive. And, On the last day, like, the morning before we left, for the airport, we did a dolphin watching tour, and that was also kinda nice.

Benedicte: 16:16

I think I hear it's I hear it's very uninspiring to watch dolphins, or, like, you You get that, like, nature is amazing feeling?

Benedikt: 16:27

Yep.

Benedicte: 16:27

Or yep. I haven't seen them. I just I just hear people talking about dolphins. It sounds like They're seeing like outer worldly things when they talk about dolphins.

Benedikt: 16:37

Well, outer world. I am not entirely sure about that. It was super nice. It was basically like a small speedboat type of thing. And we went out into the Atlantic Ocean.

Benedikt: 16:48

And it took us, like, 90 minutes or so to actually find some dolphins, but then

Benedicte: 16:52

I think that's part I think that's part of it. Like, the anticipation, will we find them? Will we not find them? And then you find them, you get the dopamine hit, and then they're supposed to be pretty cute and then and playful. And you're like, woah.

Benedicte: 17:05

Yeah.

Benedikt: 17:06

Yay. And then, we even found another species. So we got a lot of dolphins that day, and it was was pretty nice. So I can totally recommend it. Apparently, they are very common around Lisbon.

Benedikt: 17:18

And I talked to the guy who did the tour, and he said, like, Usually, they find them within 30 minutes, so it took longer than usually. And I think they only had 5 tourists in the last 3 years Where they didn't find any? At least that's what they are saying. Mhmm. But, it was a lot of fun.

Benedikt: 17:39

So, yeah. Anything else?

Benedicte: 17:43

Life is good. It sounds like.

Benedikt: 17:46

At least life is Nice and it's moving forward. And

Benedicte: 17:51

oh, yeah. And when winter is coming, have you gotten your,

Benedikt: 17:56

Right.

Benedicte: 17:56

Fake sun lamp setup.

Benedikt: 18:00

Not yet, but, I'm relying on my, like, 2, key lights on the desk to do this.

Benedicte: 18:07

Not the same. Not the same.

Benedikt: 18:10

It's it is. Isn't it? I mean I

Benedicte: 18:13

don't know. It might be. I just feel like it's not I feel like the because we have one of those sunlights to wake you up in the morning. I don't know if that gives you a d vitamin, But there there's some like, the true daylight lamps actually make you produce the vitamin.

Benedikt: 18:27

Yeah. Like I think the key lights should do this as well because they are sure. Right? But whatever. We need

Benedicte: 18:34

to check that.

Benedikt: 18:34

I probably probably did set up the other lamp as well sometime soon. It's still like when I get up, it's still sunny, but that's going to change soon.

Benedicte: 18:43

Oh, not hair. We it's, Yeah. Nope. We Yeah. We are getting up in the dark already.

Benedicte: 18:50

So or like it yeah. It's dark. But

Benedikt: 18:54

yeah, anyways, it's

Benedicte: 18:55

getting darker. That's, it's getting darker. So we got to prepare so we don't Suddenly feel depressed because it's dark. Gotta be ahead of this.

Benedikt: 19:06

Thanks for the reminder. I think we should we should at least Set it up. We don't necessarily have to turn it on just yet, but it should be at least there to to do it.

Benedicte: 19:16

Yeah. And this is also reminded to me because I never really bought one of them because I also have a key lime. But I haven't felt the winter depression as bad, But with everything going on, like, I don't I think I should just, like, double up on anything that can, make me, Feel as good as I can, so I'm gonna go and buy one of those as well. That is not connected to Wi Fi, by the way. I'm just gonna get a Just a simple one.

Benedicte: 19:41

Yes. Yeah. Yes. Yeah.

Benedikt: 19:43

Yeah. I was just pretty stupid as well. You just turn it on And it sits nicely on the on the dining table.

Benedicte: 19:51

Mhmm. Yeah. I'm I'm a major. Do they call it in the region, it's I don't know what English word is. It's like when you become anti technology.

Benedicte: 20:02

It's like a it's or I don't know how you would pronounce it in English. Yeah. And I'm feeling like I'm just getting worse and worse where I'm, like, getting a new I've probably said this before, but now we have to get a a new washing machine because one of them broke. And I was like, I want one without an app, No Wi Fi. It's like and I was talking to my friends in the mountains, they're like, you can't get, washing machines without you know, they're all on Wi Fi.

Benedicte: 20:30

You don't have to use it. I'm like, There has to be like, the cheaper ones probably don't. And I've been starting to use more, like, VA, resources these days. So I was like, find me Find me a washing machine. I went to Miele washing machine with no Wi Fi, and she found 1.

Benedicte: 20:47

Nice. And I was like to my friends, I was like, It exists, and I'm gonna die on this hill where I'm not gonna have Wi Fi. Nobody is gonna be able to ping well, they they probably put a 3 g Something in there, like a 4 g card in there. Like, I don't want the fact I don't want Mila to be able to shut down my washing machine for some Weird insane reason. Like, I want it to work as long as it has power.

Benedicte: 21:14

Yes.

Benedikt: 21:16

There seems to be a washing machine conspiracy going on. So I feel like you are the 3rd or 4th people person That, bought a new washing machine, myself included, in the last couple of weeks.

Benedicte: 21:31

Okay. Yes. Because I felt like we're doing this major cleanup in our house, also paying people for the I'm on this, like, why have I paid? Spend money on courses and coaching. Like, spend people on spend people spend money on people, everyone.

Benedicte: 21:48

That's how you free up and get more done. Like, I don't have to become better. I just need

Benedikt: 21:54

Yes. Help.

Benedicte: 21:55

So I read the buy buy back your time, because listeners of the podcast know that I've been doing some re remodeling in my mother's part of the house and found boxes of boxes of boxes of boxes of things that have been left there for my grandmother, my grandfather, and, like, other things that nobody in the family wanted to, like, do anything about in addition to just, like, Straight up trash. Right? So I found through this, like, weird cosmic something, I was looking at this, like, Visa women's Business grant, and I clicked on that. And I was like, oh, I'm wondering who got this before. Clicked, and it was like this This lady has a business that helps people organize their houses.

Benedicte: 22:43

I'm like, yes. Yes. I didn't think it I didn't think it existed in Norway. So I was like and then I was just really, really doing it because then I, like, texted my VA. I was like, set me up an appointment with this lady.

Benedicte: 23:00

Nice. And it happened, and it's been awesome. So I just wanna a little tip from the frontier when, There's too much in your family life and your business life. You can actually offload a lot of the personal stuff That is not as fun. Like, I'd rather spend time on my business than going through old boxes.

Benedicte: 23:20

And we've talked about it before. It just feels more logical to spend money in your business, But spend money outside your business too. It's, if you have it, of course, and you have the opportunity to do that. But, I'd rather actually push code down at the bank Then look through those boxes. So that's what I'm doing.

Benedicte: 23:40

But yeah. And also just like, yes, Spend money on help is actually much more unlocks a lot more potential than, a lot of the courses and, like, because then it's just you have to be better. While now it's like, I don't have to be better. People can help me.

Benedikt: 23:57

Like, just just being better also doesn't give you more time. Right? So

Benedicte: 24:01

No. Exactly. And it's the buy back your time and then also a book called 4000 weeks. I think I mentioned it before where he kinda makes the case. It's a plot twist.

Benedicte: 24:09

It sounds it's sold as a productivity book, but then kind of the plot twist is maybe you just shouldn't be so productive. Because if you are productive, you just get more on your plate. So it's like It's so then you'd then you never become you never have time to go to the mountains and sit and look at the trees because You'll just have to like, if I just finish my to do list, I can do that, and your to do list is never ever ever ever gonna Be Empty. So

Benedikt: 24:42

Yes. That's very true.

Benedicte: 24:44

Yes. So those 2 books I highly, recommend for, for some peace of mind, I guess, or some different perspectives. Yeah. But yeah. I'm very jealous about the, MicroConf.

Benedicte: 24:59

Is there anything else you wanted to tell us from that? Share? I mean?

Benedikt: 25:05

No. I think that's it for the Microphone recap. Yeah. Yeah. Cool.

Benedikt: 25:10

So what did you do while I was partying at my Huron?

Benedicte: 25:14

I, like, I was with a boat, and then I was on a cab. I was just kidding.

Benedikt: 25:18

Fair enough.

Benedicte: 25:20

I've been dev reling for. So I've been working with Framer, And that work is, like, coming to an end, and then we got a lot of support requests on Next by Vercel, which I have this like, I just don't like them at all. But, you know, when your customers are asking questions, you have to Check it out. So I actually, checked out and ran my 1st next project. I think it was, like, a week ago or something and managed to help, our customer.

Benedicte: 25:52

So I'm also working then on creating a next demo, which is, cool. And then we Jeff and James went to Webflow Conferences. So they had Webflow conference in London, New York, and San Francisco, I think. Yes. And On the one in New York, Jeff kinda just got somebody came up and they're like, oh, we use that set up.

Benedicte: 26:23

You should come to our session. And he was like, okay. He went to their session, and, basically, their session was like, how we built this amazing business using etcetera. Like, etcetera is great, and everybody should do etcetera. And Jeff was like, okay.

Benedicte: 26:39

So he got a lot of, like, coming back from that. He was like, yes. You know? And there's also been this this thing where Revvall has been building their own membership software, but they're not building their own membership software anymore. So they're gonna lean on partners.

Benedicte: 26:55

So That all kind of, is coming together very nicely, for us at AltaZed Ad. And also then it's easier to Partner, of course, with them since they're not building a competitor to to what we to what we are making. And then we've also had some customers that have just, like, Gone from 0 to making a lot of money in a short amount of time, and that really shows, for us since we take a percentage Very tiny, but we do take a percentage of the, money that is run throughout SADA. So, like, seeing these business cases Working out and also showing that the business model I feel like the business model of ATC is working out. Like, people Coming on and using all the features and then running all their payments through through us, it's like we can see that over time, it actually stacks up.

Benedicte: 27:47

So that's kind of fun.

Benedikt: 27:49

That's the best type of stuff, like, being successful when your customers are successful.

Benedicte: 27:56

Exactly. And, also, when they're that enthusiastic enthusiastic about your product. I wish I'd been there because it's, like, it's fun to see somebody Just like he say he came up to him afterwards. I was just like, yeah. Just, like, kept on being, you know, super, super excited, about our

Benedikt: 28:12

products. Awesome.

Benedicte: 28:13

Yeah. And, it's also nice that customers do that. Right? Because you do have customers who do get success who are like, yeah. Of course, I use this tool, and, like, all tools should just work.

Benedicte: 28:23

You know? And, obviously, they should, but it's very nice when people take the time to, like, tell you that they really enjoy your product.

Benedikt: 28:31

Like, It Yes.

Benedicte: 28:32

Spreads joy and just and it's something I try to just remember in my everyday life now. I I went to the Google offices in Oslo for the 1st time. So I tweeted this that I went to a Google office for the 1st time, and I realized it sounded like I was gonna be doing that more I have not gotten a job at Google. My friend works at Google, and we had lunch there before going to the mountains. And the lunch was amazing.

Benedicte: 28:57

This is even the tiny Oslo office, and it lived up to, all the hype that I've heard from Google offices. There was this, like, great chef that was making food. And I just like, on the way out, I was like, you know, the tacos were, you know, really good and, like, thank you and stuff like that. And my We were talking about that afterwards, with my friend. That's like probably because having your own business, I don't know, or it's just like a personality thing, but, like, He got so happy that I, like, I said that, and I meant it.

Benedicte: 29:26

And, like, I was really happy because I got really good food and also, like, a really fun conversation. Like, he told us about the food, and then we bantered about something. And then on the way out, I was like, oh, and by the way, it was really good. And, you know, and she was like, yeah. Yeah.

Benedicte: 29:39

Maybe I should do more of that because she also saw, like, how happy you know, I was just, like, joy all around. Like, it It works. Instead of thinking, oh, that was really good food, which doesn't help anybody that you think that it was a good That was good. You know? So I also tried to remember to, like, actually say this out loud.

Benedicte: 30:00

And at the bank job, we're really good in our team to actually be Appreciative of the other what the other people do. And I find that is really, helpful in our team. Because we have this 1 guy who's like, I'll put it into Jira for you. I know you don't like Jira. I'm like, thank you.

Benedicte: 30:19

That is awesome. That is awesome indeed. Happy. That makes me so happy. So it's, like, nice to just share share the joy, I guess I don't know.

Benedicte: 30:31

I'm getting sappy in older age, but I think it's, it's helpful in our day to just feel it all.

Benedikt: 30:37

Yes. Totally. It's

Benedicte: 30:39

Share it when you feel it.

Benedikt: 30:40

Yeah. Like, appreciate people and appreciate people that help you and stuff like that. Yeah. Mhmm.

Benedicte: 30:47

So, my last note is says that we are moving forward with our building public project. We have some really good leads to work with. So hopefully, it will all come to for it fruition. We've decided to use Astro For mixpod, which is the new project where you can make a mixtape of podcast episodes. And we are, like, working through, like, how can this work with the workload we already have and also be beneficial to the people sponsoring the project.

Benedicte: 31:23

Because what I learned when we did preneur follows is that If you make it as a like, if you were gonna make it more as a business, it would make sense to kind of build it fairly quickly while When you're doing it more for kind of educational and awareness and those kinds of things, spreading it out in time actually makes sense. So we're thinking about doing a regular biweekly stream, and we're gonna do it Saturday morning because Lillian wants to be a part of it. And we've realized that Thursday nights are just Too hard on the family. So we're gonna do it, Saturday mornings for the regular stream, and then we'll kind of have experts on in between. So if the sponsoring tech has somebody that can help us utilize their tech, Then they can come on at a time that works for them.

Benedicte: 32:14

And then from the live streams, we can then make audiograms or, like, videograms. I don't know if you them videograms, but, like, snippets from, from the shows and then kind of because we've been Listening through some of the old data in the wild episodes, and we can find, like, 4 or 5 snippets from each if we wanted to, like, if we took the time to make That many. So then we can make maybe 5 or more snippets from each episode or each stream and then then put that into the world in between the streaming times. And then suddenly making mixpod will probably take us 3 months If we do it in that that way, to, like and then, like, a version that can be published and maybe do a product at launch and all of that just for Fun. And it just felt good, like, skip.

Benedikt: 33:07

You should actually make it part of the streams and stuff like that.

Benedicte: 33:11

Product Hunt?

Benedikt: 33:12

Yes. Yes. Preparing for that, setting setting up the stuff, then posting it. Like like, doing it the entire, like, the entire The entire way, I guess.

Benedicte: 33:24

Yeah. So that's also is one of the things we've been like, our 1st stream will be planning the project and being like, okay. What do we need to do first? Like, we need to test some things first because we I mean, I'm not a 100% sure we can make this. Right?

Benedicte: 33:38

Hopefully, we can. Otherwise, it will be very boring sponsoring us. Then we'll have to pivot and do something else. But, yeah. So Planning and being like, okay.

Benedicte: 33:47

Which things do we need to kind of validate works before we start thinking about the user interface or, like, the UX and stuff? And then planning it all out and even including the I hadn't thought about that. But even including that product hunt piece, then you get the full Get the full cycle. Right? And then maybe we could do, like, a 24 hour livestream while product hunt is going on.

Benedikt: 34:11

Something like that. Yeah. Why not? I think it would be fun.

Benedicte: 34:16

Yeah. Anyway, so I think And, also, at that point, I think we'll just start even if we don't have all the sponsored lined up because we're not gonna be needing a database until, like, The 3rd stream or 4th stream, because the first ones will be more experimenting. So we'll just kinda get this started, and then hopefully, we'll get, Some of these these sponsors landed. Yeah. So that's cool.

Benedikt: 34:42

Sounds exciting.

Benedicte: 34:43

Yeah. So I feel like things are and I I don't know. It's like finally embracing slow and steady. Right? Where it's like, okay.

Benedicte: 34:50

Instead of trying to, like, do this massive thing all at once, It's not good for me, but, also, it's not really good for the like, I realized it's not really good for the sponsors because, like, they can We send them, like, 20 clips in, like, 2 weeks. Like, what are they gonna do with that? Like, we all need time to to get this stuff out. So, yeah, I've learned that less is more or whatever, slow ins I don't know. Some kind of thing.

Benedicte: 35:17

But it's like, oh, we can make this all work, And, like, I can still you know, I can do the outside at work, and I can maybe work a little bit less at the bank, but it can all work together. So Sounds good. It's not super exciting working for enterprise, but, like, the team The team is so nice. I I just I really, really like the team, and we have so much fun. And And, and that's where something like, just going down, chatting with them for lunch and, like, having somewhere to go, it's been, yeah, it's been more It's better for me.

Benedicte: 35:53

And I know, Kim, you're listening, so thank you for being an amazing team member. And, Yeah. That's it. My sappy sappy me. Like, oh, ping pong.

Benedicte: 36:05

I'm so nice. No. It's no. But it is true. Like, I would never have stayed This my plan was, like, 6 months, and we're almost at a year.

Benedicte: 36:13

So

Benedikt: 36:14

This has been a year already. Wow.

Benedicte: 36:16

In February, it's gonna be a year, so not a full but, like, I can see that I'm there until February, at least.

Benedikt: 36:22

Nice.

Benedicte: 36:23

So yeah. So that's mostly the team And how nice we are to each other.

Benedikt: 36:31

Very cool.

Benedicte: 36:32

Yeah. Anything more on your end?

Benedikt: 36:35

No. I think that's it.

Benedicte: 36:37

Obviously the infrastructure migration, but how was the visual workflow builder?

Benedikt: 36:44

Yeah. It's making progress. We got the 1st version up and running internally, and we're currently polishing That very first simple version. And then we're planning to add more features to it. So I'll probably be sharing more In the next episode.

Benedikt: 37:00

Let's see. Yeah. Determine determined. We are, we are making

Benedicte: 37:05

determined.

Benedikt: 37:07

It's making progress and it's going to be super cool.

Benedicte: 37:11

I can't wait to battle test it.

Benedikt: 37:14

Oh, yes.

Benedicte: 37:17

I gotta make these lines go in all kinds of directions.

Benedikt: 37:23

You can try. You can definitely try.

Benedicte: 37:28

Yeah. I must say, like, if anybody ever wants me to make a video for them because I'm making 2 videos at the moment, Like, if you don't want bug reports, like, please don't hire me.

Benedikt: 37:39

But if you want bug reports, please.

Benedicte: 37:42

You want bug reports. It seems like I manage like, I'm like, oh, what if I do this? It's like, no. Just, like, why can't you just do the straight up solution? It's just gonna show the happy path.

Benedicte: 37:53

But, like, I just oh, well, you know, it's better if I do it like this. And I was like, oh, why doesn't that work? Like expected.

Benedikt: 38:03

You know what? I might just enable the the workflow thingy on your account and then see how you can break it. Let's talk about that after

Benedicte: 38:12

Now I promise now I promise to break things, but it's a little annoying when making videos because it's like, oh, I'm gonna record. It's like, oh, I Can't record because now I found something. And then it's like yeah. But

Benedikt: 38:25

But, yeah, related to that or actually, I found out like trying to record like a small video showcasing a feature is a good way to test your feature. Because suddenly you realize there that there are small problems or small annoyances or even outright bugs don't work that you don't realize, like, they don't happen or you don't you don't actually click on stuff or whatever While just doing some manual testing, the way you wanna showcase it, you wanna show the entire thing in proper order smoothly without any glitches. And when that's the task, like, most of pops up than when you're just, like, aimlessly clicking around trying to break stuff.

Benedicte: 39:12

Yes. I also think it's because you, at the same time, explain. That's the nature of the video. Right? You explain what you're doing, and then suddenly you're realizing that, oh, I usually, like, do 3 things here because it Never works, but I just do it, and I don't even think about it.

Benedicte: 39:32

But when you're, like, explaining it, you're like, yeah. Then I do these weird things to to make it work. That's not how it should be. Oh.

Benedikt: 39:43

Yep. Yep. Yep. Yep. Yep.

Benedicte: 39:45

No. Definitely a Hot hot tip, people. Even if you're not gonna publish them, try to make a video of your features.

Benedikt: 39:52

Yes. I highly recommend that.

Benedicte: 39:55

I either recommend I guess that's it.

Benedikt: 39:58

Yeah. That's it for this week. See you around the Internet.

Benedicte: 40:03

Yes.