Proxy Measures
Welcome to Slow and Steady, the podcast where you get to follow along as we build products in public. Each episode gives you an honest peek into our lives as we share our struggles, our wins and everything in between. I'm Benedicte and I'm feeling dehydrated.
Benedikt:And I'm Benedikt. Today is November 11. This is episode number two thirty two, and I am feeling busy today.
Benedicte:You were confused about it being November already? Or what was that? Was that expectation about November 11?
Benedikt:I was like, did I? I don't know. Was confused about the notes. Today's November 11, yeah, apparently.
Benedicte:I mean, we're almost at the end of 2025.
Benedikt:Yes. It's not that long to the end of the year, for sure. Yeah. And I guess that spills over into me feeling busy. But you know what also doesn't help?
Benedikt:Daylight savings time ending and it getting super dark super early around here already. I think sunset is like 04:40 or something like that. I feel like I need to get out and do my daily walk, but I don't want to do it in the pitch black. I want more tasks.
Benedicte:You have to do lunch. You have to do lunch walks then.
Benedikt:In theory, yes. But today I had a call during lunchtime and then I had about an hour between the call ending and this call where I had to do my notes and also figured I would probably not make it in time for this call, so I didn't go.
Benedicte:No. So I actually started morning walks as you have seen on the social media where I could not spell for the life of me. And I even, like, marked I was so proud. Like, I started the first day, and I wrote, like, Monday week one, then it was Thursday.
Benedikt:It was Tuesday, wasn't it? I think you said Tuesday.
Benedicte:No. Think it was it was no. It was actually Thursday.
Benedikt:And I was Okay.
Benedicte:But then I was gonna write it was actually Thursday, and I write wrote like it's actually Thurwurst day or something. Turns out I had the flu, which explains a lot of my behavior and also me going and laying on the couch before and after last episode recording. You know, these weird, like, slow burning ones where I think I'm fine, but then when you look at things, like, look back at things, you're like, oh, oh, that yeah. Okay. That now it makes sense.
Benedicte:Like
Benedikt:Mhmm.
Benedicte:I can usually
Benedikt:Yeah. Yeah.
Benedicte:Recognize the day of the week. Like, usually, I can recognize. But it's been great. And I realized I just have to do it in the morning. So I, you know, I walked my daughter to the bus, which is our family what's it like?
Benedicte:It's a like known life lie. We have a word for this in the region where, like, everybody in our family knows that she can get there herself, but we pretend I have to walk her to the bus station so that Yeah. I will start my Yeah. But it's it's so that I get out of bed and I get my day started and we're all we're all in on this pretending because she, you know, she can get home from, like, extracurricular activities. She takes the bus all over town.
Benedicte:Like, she doesn't need me to walk her to the bus station in the morning. But I do. And then I realized I'll just need to get that walk in straight away. Because as soon as I sit down and I start getting sucked in to the coding or to the work, like, it's really really hard for me to stop when it's like when I don't have a like an agreement with somebody else. And I've been really enjoying just going for these walks on my own.
Benedicte:So it's been almost a week but I even did it on the weekends, which I'm pretty this week weekends. This weekend, I'm already speaking like I'm doing this been doing this for years, but highly recommend.
Benedikt:We'll see how far can totally recommend this as well. I've been doing this since January, and it's really nice for the most part. Sometimes weather's shitty, and sometimes I have to pretend I'm just walking up and down my stairs in our house. But it's I still count as like walking in my books.
Benedicte:But it's and it's like this, like, thing I learn again and again. And I know I'm gonna do this for, like, four months, and then I'm gonna stop, and then I have to find something else. And, like, that's fine. I'm not gonna be doing it for twelve months like you are. I think at least I or I don't expect that I will do that.
Benedicte:But just moving, like forty minutes walk every day and it's been less than a week, I already feel so much better. Like, my body just feels so much better. This thing that we've chosen to do as our life's work is not good for
Benedikt:Not healthy as a profession out there.
Benedicte:Absolutely not. And I think, like, less and less healthy. Like, when you were younger, it was fine.
Benedikt:Probably. Yeah. Yeah. And I mean, it's also not the most hazardous job
Benedicte:I mean, to It's it's just not like we die.
Benedikt:There's definitely more dangerous jobs and unhealthier jobs for sure. Yeah. But I guess takes our age, it takes some effort to counteract it, right?
Benedicte:Yes. I The would do
Benedikt:nice thing about doing this is by now it feels like it's a routine for me. I mean, sort of. I don't have a fixed schedule that I do it at a certain time. I think that would probably help, but I get anxious if I haven't done my walking for the day at some point. At this point, it's deeply ingrained in me.
Benedikt:That's actually, I think it's good and it's also making it easier.
Benedicte:I even felt that today because I thought, because I do morning dancing and sometimes I do morning sauna. So, I was like, I'm not going to double up. So, today was morning sauna. That's why I'm feeling dehydrated. And I ended up long story short, I ended up having to take one of these electrical scooters down there.
Benedicte:Should I walk back? Because I took the scooter back. And I've been feeling that today that like I haven't done like my like my walk. So next time I'll have to walk home.
Benedikt:Yeah. Yeah. For
Benedicte:sure. Anyhoo, over to work. Why are you so busy? Is it just because the days are feeling so short?
Benedikt:Yeah. I think that helps. It doesn't help. I mean, one other thing I wanted to mention before we transition over. Another thing that I've been doing for years by now is I do one sudoku a day, at least.
Benedikt:Well, that's fun on one level, but the other thing I notice, it's a good measurement of my mental capacity. I notice that something's up, like getting sick or I'm preoccupied with something when I suck at a daily Sudoku.
Benedicte:Okay. I like this. It's a good this is fun. I should make, like, a little yeah. Coming up with fun things to to make as little framer mini apps.
Benedicte:Maybe I should make something like that. Like, gosh is your mental kinda like store your how past you usually are and then be like, what's up? Do you need a holiday? Do you need to sleep?
Benedikt:At least if there's I have an app. I use an app. I think it's called sudoku.com or something like that. And they have a daily thing, and it's a random one at random difficulty levels. Some are easier, some are more difficult.
Benedikt:So it's not like you can totally go on just a number of a single day. But if I'm really struggling in terms of not that it's hard, but I'm making stupid mistakes, the stupid mistakes is the indicator. If I'm doing too many stupid mistakes, then something's up. If I take an hour to solve a hard one, that's still fine. But if I make a stupid mistake in the process where I'm like, Oh, why did you see this one?
Benedikt:Then that's an indicator that I'm probably not at 100%.
Benedicte:Voice or the scooter that I was using today, sometimes at night you have to do this game where they check your reflexes. Think it's to check if you're drunk or not. And I was like sucking at this game, and I was not drunk this time. They let me ride, but it was like you were gonna you had to click on you had to like click on voice appearing or like helmets, I think, appearing on the screen. And the thing was I think I was like holding it with one hand and had a bag in the other and they wanted me to do this, and I wasn't clicking any of them.
Benedicte:But it left me on the bike anyway, or on the scooter anyway. But I was like, okay. I don't feel good, like, the drunk test, voice drunk test.
Benedikt:That's actually but I like it. It's it's a good idea.
Benedicte:It is. Like, it is a clever day. Today, I had to take a quiz about the laws of scooter riding because I hadn't been doing it for a while. So I there's like the because I have my, you know, my electrical bike that was empty of battery when I needed it. But, you know Yeah.
Benedicte:I mean of the other things that I can notice that we've had a lot to do in the families when those things happen, where it's like the battery wasn't put back in the charger when it usually is. And when I tried to charge it, the charger was plugged out of the wall. And, like, these little things that when the family has had too much to do, like, all of these, like, little things break. Or if you've been sick or, like, you're stressed.
Benedikt:The the the a good measure of how how stressed both me and my wife are in at work or with anything in life is the state of the kitchen. It's tidy and clean. Things are good, but the messier it is, the more likely there's something else going on that's just messing with everyone's mind.
Benedicte:Because you have to have the margins to do those things. They are good measurements. I'm just thinking having these little AI cameras to be like state of your kitchen and sending little, like, bleep bleep help signs to
Benedikt:do that. At this point, I noticed, like, I I I don't need AI for this. It's very obvious.
Benedicte:Oh, I don't think we need it. Like, you would need it, but, like, this is like, these are the When scenarios I'm we start having, you know, the robot vacuumers film your house. Right? They could tell a lot about the mental states of the household.
Benedikt:Mhmm.
Benedicte:Yeah. Or and they could like alert Facebook so you can get like more stress inducing ads that make you buy more because they know your kitchen hasn't been cleaned in a week. So you obviously are in a elevated stress state and you will make stupid choices.
Benedikt:Yeah. I should put a zone around the kitchen so the robot vacuum doesn't go there anymore. But then again, that's the point of the thing going there. It should yeah.
Benedicte:Yeah. But there was this guy I saw on the but like hearsay on the Internet that he had blocked the robot vacuumers IP from his like home network or something.
Benedikt:Mhmm.
Benedicte:And then it bricked itself and then it got fixed, but then it like bricked itself again when it couldn't like send all of this data home.
Benedikt:Yeah. Yeah.
Benedicte:Yeah. And he was like, why? Because like a little bit, like checking for firmware or like maybe analyzing the, you know, the map of the apartment or something. But he was saying like it was sending so much data He was like, why would it ever need to send so much? And this vacuum cleaner had a camera.
Benedikt:Yeah. It is a little concerning.
Benedicte:Sorry. I just segues. I was trying to segues towards work, we ended up in, like, AI eccolliptus. No. Not eccolliptus.
Benedicte:And the state of our mental health. Okay. What have you been doing at work?
Benedikt:What have I been doing at work? So we launched a postdoc integration after, I think I mentioned last episode that it got merged and it got merged on our side as well, so we took the opportunity to launch it. I haven't checked if people are actually already using it, but we got a bit of feedback of people who got excited about it and was like, Oh, yeah, we love it and we're looking forward to it. So we did that. We also added a new feature to user list called segment templates.
Benedikt:It's actually pretty simple. When you create a new account, until recently, it would be empty with nothing in there, and that's still mostly true. There's still not any user data in there, obviously, but we went ahead and we now create a set of segments that we think might be useful for you. For example, have a segment that lists all your customers, and we have a segment that lists all of your leads and stuff like that, well knowing that the segment conditions, so end user list segments work the way that you set up a name and then a set of conditions that match for a certain user or a company for people to enter that segment. But that has to match your data structure, and we don't necessarily know your data structure at this point yet, so we just made assumptions.
Benedikt:Is a bit of an experiment to see if it's helpful or not helpful because the scenario every one of us was seeing was with those segments in place, people would get confused why they are not properly populating once they send their The data virus was out on this. We decided to build this and have everyone who creates a new account be populated with a set of default segments, and then let's see if they cause confusion. We'd probably stop this experiment again. But if the help with people just understanding the system a little bit better or making use of the segments feature more, I think it would be a win. So let's see.
Benedikt:That's one of the recent experiments we started doing.
Benedicte:I'm looking forward to hearing how that goes because there is a defined line.
Benedikt:I feel like there's also something interesting in there that once we have your user data that we then figure out what segments might be interesting for your particular use case, but that doesn't solve the hurdle of getting the data in there, which for a lot of people is a big hurdle that they have to take.
Benedicte:Because you could have, on your dashboard, you could start analyzing the data and like give people suggestions. Yeah. See what We see you have a last logged in column or data point. I don't know. Don't remember what you call it.
Benedicte:Then be like, oh, maybe you wanna create a haven't logged in in the last fourteen days segment. Yeah. Something like That's
Benedikt:a good idea.
Benedicte:Yeah. And you could like start super crude where it's just like, if they have this exact match, then let's give them the suggestion. And then you can go a little bit smarter and try to be a little bit more clever about the data that they have.
Benedikt:Yeah. This is probably something if this experiment works or isn't a total disaster, I think this is something we will invest some more time and energy in. That reminds me, I'm not sure if I mentioned this in previous episodes, but a couple of weeks ago, we had someone do a live teardown of our website and design a process, which was actually pretty interesting. So they did, I think it was LinkedIn Live or something like that, a livestream where they basically spent an hour dissecting our website and the onboarding. That was one of the things that came up because our onboarding process is actually pretty, I think it's five steps even, where we ask you a lot of questions.
Benedikt:And the dirty little secret about this is that we're not using any of that data at the moment. The person reviewing, going through the thing to do the livestream, they assumed that we would be using this to customize how we set up your account and stuff like that, but we totally could. There was this slight pull to actually spend more time less and incorporate all of this data that we potentially have and customize it and set you up in a specific way. But in the end, we decided for better than perfect and just everyone gets the same set of templates in their account for now, but this is definitely something we should invest more time in and improve upon because there's some potential in there and giving you a nice onboarding experience by having your account more tailored to what you're actually doing.
Benedicte:I signed up for something that monitors like brand mention or like mentions of anything really. We used it in Alceta and it's been working really well. I'm going to check what the name actually is Octolence. They did something like that which didn't work at all for me because I just wanted to test out the tool and they were like, what's your organization? I was like Queen Ray.
Benedicte:I gave them my Queen Ray, like, you know, it did come up with like great suggestions based on the data that is on that page. But like that's that wasn't what I wanted to to monitor at all. So, would have liked them to then ask me what do you wanna monitor instead of trying to be that clever. But I think for like 90% of the use cases, people are coming in trying to monitor like, you know, their competitor names and, you know, mark or terms from their industry and that kind of thing. So, I felt like the onboarding was really good even though like I even understood because it said that it would like help you make suggestions but you weren't allowed to not fill it in.
Benedicte:So, I just had to put some things I knew was gonna be wrong. But then it had it like came up with queries of things you could monitor based on based on your website. And then you could say like, oh, I wanna keep these five things as is or like create your own monitoring terms. But it's been working really well for outside actually. We see, we have a Slack channel, you pipe it into Slack channel and you can then see whenever outside eyes being mentioned in Reddit or Twitter.
Benedicte:And it's at least I try to keep an eye on it. So if it is something that I can reply to like it's an easy Like it's an easy thing to do. So, inside of Slack, there's like a see post and you're like, you just get taken to the post and you can start answering. And it's also good like we can chime in to conversations about billing even if we aren't mentioned. So it's not a cheap tool, but it's been very
Benedikt:I was about to ask what plan are you on? Are you just on the startup plan?
Benedicte:I don't know. Set this up for Adceta, so I don't know exactly what we're on with Adceta. I just see the results.
Benedikt:They also monitor podcasts. That's interesting.
Benedicte:Yeah. And they monitor Reddit, has become really important for AI search or agent search. So, you know, you wanna get your name in there. So I don't know if they find everything, it's-
Benedikt:Well, they're probably- Especially. They at least find more than you find by yourself, right?
Benedicte:Yes. And also I find especially the Reddit post because I've had a hard time like I can go in and search for Outsider, but like, you know, that's maybe not what we need. We need because you can even give it that's why I wanted to test it for myself because I didn't set it up for Outsider. Said, just sign up for the free thing to test a little bit. You can even give it context.
Benedicte:So, you could say like, okay, we wanna monitor like email service or email. Like, let's say you put in the, you know, the term email. You would get so much stuff, right? Because email is a very general term. But then you can give it context and you can say like, we're interested in email with regards to developer tools or you know, businesses needing marketing emails or you know, you would probably choose a better term though.
Benedicte:But you could even give, but you can give whatever term you have some context as well and it will filter out the things that aren't, relevant, that has the relevant context even if it's the relevant keyword. Yeah, I was pretty impressed.
Benedikt:That sounds pretty cool. I'll definitely take another look at this.
Benedicte:Yeah. But it was a free trial, I was thinking more for the sign up. You can get some ideas about how to do the onboarding.
Benedikt:This might be a useful example in multiple ways, right? Yes.
Benedicte:Do you have anything more on the work you've been doing?
Benedikt:More on the work I've been doing. Yeah. So we've been continuing with the video challenge, and I think you joined in as well. Right? Like, you recorded a couple of videos last week, which I just haven't seen yet.
Benedikt:I did you post them somewhere? I must have overlooked them.
Benedicte:I posted it was Framer and Etcetera on Twitter, but they're, like, the boar most boring video. I even asked if they count because I didn't I didn't think I didn't when I made them, I didn't think that they were, like, oh, this is for the challenge. I was just making Framer and some Framer and Adsetta demos, and I just like, you know, Just screen did a little quick screen recording with no voice over or anything, just showcasing the functionality, and you were like, yes, it counts. So I'm at three.
Benedikt:Okay, cool. I'm currently at four. I recorded another video yesterday.
Benedicte:Damn it.
Benedikt:The longest video I've done so far on the array filtering stuff. The problem is that it was a little bit too long and I didn't have that much time yesterday, so it ended up being two recordings that I then stitched together. And I'm not super, super happy with the results, but I think it's better than the perfect, good enough. So I still published it. But yeah, Initially, I assumed that this all would take a lot of time.
Benedikt:Then for the first couple of videos, it was kind of okay. Wasn't too bad. But I think it still takes more time than I I think I overcorrected my assumptions. It's not as easy as I assumed after the first couple of videos because this one yeah, because it was a little bit of a more complicated topic and a longer video, We're using Screen Studio for this, which is a great piece of software for quick videos, but for longer ones, apparently, it's not good. Because I had to learn the hard way that you cannot merge two recordings into one.
Benedikt:Just do it. When you record, you can pause it and then continue, and then you can cut that one recording. But if you, for whatever reason, stop the recording mode, there's no way to go back. You cannot then continue and extend the existing projects.
Benedicte:Okay. Which is a
Benedikt:bit of a problem. So what I had to do was edit both projects individually and then I exported them and then imported them into another video editing tool, stitched them together and exported that one, and then uploaded it Vimeo.
Benedicte:You should test the script.
Benedikt:Maybe. Yeah, I think we have or had a license for this.
Benedicte:Super expensive, but just so nice.
Benedikt:Okay. I might take another look. For now, things are working okay ish, and I don't want to spend a huge amount of time. What I noticed is that it's hard. The hardest thing for me is making sure I don't do weird stuff while I am recording.
Benedikt:I noticed I don't know why. When I when I'm in there recording and talking over and explaining what I do, I start grabbing my my t shirt collar with my hand and fiddling around with it. It just looks super stupid, obviously.
Benedicte:But you could fade yourself out and just have the screen.
Benedikt:That's what I end up doing. But I'm like, do I record in the first place if I'm done doing weird stuff with my t shirt? But I caught myself multiple times doing this, even though I'm conscious about it at this point, so that's the part that annoys me the most. I feel like I'm not doing this on the podcast, or maybe I'm just not paying close enough attention.
Benedicte:See? Now you're doing this.
Benedikt:I mean, now it was itchy, so I had to
Benedicte:do this.
Benedikt:But what's the reason for it like this other than
Benedicte:I've never seen you take your shirt color. I've never seen that. No. Because you're anxious.
Benedikt:Maybe it's something anxious. But I also I think when we were recording, I think I see myself on the screen. And when I'm recording the video and explaining stuff, I'm usually driving, right? I'm doing stuff on the screen. I think that's when I-
Benedicte:You see, now you did it. Now you're touching your color.
Benedikt:I'm doing it on purpose now, but this is what I end up doing. My right hand is mousing around and I'm explaining, and my left hand, I guess I have to sit on my left hand during the recording Yeah, or something like
Benedicte:I gotta sit on it.
Benedikt:I need something to fidget around with it while I record. Anyways, small side note. It was an interesting discovery, I guess.
Benedicte:But I find it so easy to the videos that I made now, it's a three second video of the screen doing something, but that kinda show showcases, which is easy without setup. Like these examples where it's like, oh, you log in and suddenly something new appears that wasn't there when you weren't logged in or that kind of stuff. And it's so easy when you just do like a silent very short recording like that. And that is super quick. But then going from that to just like even like mediocre screencasting where you're talking and doing things at the on the screen at the same time, The time the time it takes and like how much you can like mess up.
Benedicte:And often I find like if I'm trying to make because I need to make these like more setup videos where it's like and then, you know, this is a fresh framework project. And then you have to add the sign up embed and the login embed. And I click on something wrong or it's like it's like, something always goes wrong. And then you kinda have to start from the beginning again. Otherwise, you're not getting, you know, that piece or you have to do like very like jump cutty stuff that you could do for shorts.
Benedicte:But even then, have to go back to like a clean slate because if you're gonna show that show you're gonna show the first steps of the onboarding, you kind of you have to be onboarding. This was one of changes. Like a fake we don't have a fake like, I should ask developers to put on, like, question mark onboarding on any account just to show how how
Benedikt:it's happen. When I realized that I had to restart the recording for the, like, for the second part of the video because I was doing a longer one, I think it took me, like, fifteen minutes to just set up my screen of the application the same way as it looked like when the other video ended, they wouldn't be as obvious of a cut. This took forever. In the end, in the final video, if you look closely, you can see that because it has embedded subtitles, that at some point the subtitles change because there's the cut. While I made an effort to continue the sentence exactly the same way, obviously I failed.
Benedikt:Whatever. Better than perfect.
Benedicte:The life of a techfluencer, Benedict.
Benedikt:Yeah, yeah, yeah. Also made another observation I made, and you probably noticed. It's a lot harder to do shorter videos than long ones. The last video on Arrowheadlin is almost five minutes, but I don't want to post five minute videos to socials. One reason is I think some platforms just don't allow you to do five minute videos at all, and the other is who has a five minute attention span on social media?
Benedikt:Basically no one. But for this one in particular, I'm not exactly sure how I can condense the same amount of information into a minute max. That's a challenge.
Benedicte:I see because I've been looking at Shorts that are more technical because I want to try and make something like that. It's very jump cutty. I'm a 100% certain they don't record voice and screen at the same time. So, good old screencasts you are talking and doing and why you wanna do that at the same time is that it's super hard to have a longer screencasting and get what you're saying to match what you're doing. You're actually typing out code and you wanna show like your thinking and talk about your thinking.
Benedicte:But for these things, I think it's better to kind of have a shot of what you've done and then record and and and even make them images or just like videos that can like loop and then speak on top. And then you can do these like very like jump cutty things where you your sentence starts almost before the last one ends. Mhmm. And then you put the kind of the screen on top to match what you're saying. Or just what I've seen a lot is that they just show the end result.
Benedicte:It's like, you know, it would be like, you know, add the sign up embed and all you kinda and then you just show like where, like that one
Benedikt:Mhmm.
Benedicte:Thing you have to do and and not like the mouse moving up to add sign up embed and close out the plugin and
Benedikt:then get
Benedicte:lot more snappy. But those take a long time.
Benedikt:Yeah, irony of us, right? Like a five minute educational video where I actually explain how to do stuff because at this point, easier for me to do than a thirty second super short on point video about promoting a feature or something like that. Yeah, that's an interesting learning.
Benedicte:But what I've seen at least with Descript now, I haven't tested this feature, it's that you can do a screencast and if you do any mistakes or anything, you just keep on going. And I like what Descript calls it. They don't call it the AI. They call it the underlord. I think they call it the underlord and not the overlord.
Benedicte:Or is it the overlord? Some type of lord, anyway. And then you ask it to cut out or make it a good take. So it cuts out every time you've started over and kind of blends that for you. And I think that will take out a lot of the time.
Benedicte:But it's a new way of recording because before you would make sure to maybe stop and then start again the video. And then not in ScreenFlow but before you would actually take maybe take a new take or you would do like a loud clap or something so you could see the spike in the audio if to see that, oh, is where my new scene start. But it seems now with this feature in Descript, they recommend you just keep on talking. And then if you have a mistake, you just go back two sentences and then you talk again and it will do the first pass editing for you. And like make sure that you don't say the same thing three times, even if you And said it three then there's like and then you can remove all of the silent, All of the silence so you can get that like YouTube y, like where you never take a breath.
Benedicte:So you can get more of that style. So I feel like, I mean, we've been using it for a couple of years and I haven't been in it for a while. But the emails I get from them, I'm like, okay, they understand where people like us who don't wanna make like, we're not making a video. It's not our art. Are, you know, we just want it to be good enough and we want it to be fast.
Benedicte:But we are in charge of the content because this is our expertise. Right? So whatever we, you know, you say it and by that it's, you know, good or at least correct content. Then do all of the boring stuff with the with the with removing removing the breathing and stops and the fumbling and all of that. But it doesn't help with having to clear the screen again when you have to say three times over and suddenly your screen was already filled and then you have to go back and remove everything.
Benedikt:So again, it's a challenge. It's actually work. No surprise there, Chris.
Benedicte:It's actually work work.
Benedikt:So enough about me. What have you been doing in the past couple of weeks?
Benedicte:What I've been doing? So I've been doing Framer and Outsetter, but I didn't get as much progress as I wanted on the plugin because I, as we talked about, had a little flu week there or like almost week and a half, I guess. But what is nice is that I kind of, you know, I kind of recognized it. So, I shifted my work more to making these demos because it feels, you know, less of a not a challenge, but like it's not coding where like I need to hold a lot of information in my head and my my brain needs to function like it's full capacity. So I got a lot of demos done.
Benedicte:And luckily, because after they were done, and I don't know if they saw these videos and therefore chose us, maybe I should like ask them about that. But like right after I made these demos, I had like two people ask for the exact functionality I made in the demos. That's nice. So, that was nice. So, I feel like it was absolutely not time wasted to make these demos and Framer has made it really.
Benedicte:There are some things that Framer just do so nicely and one of them is they call it like remixable. So, you can share a link to your project. And then anyone who uses that link automatically comes to a page where they can duplicate it into their own workspace. And then start changing things and poking around and they get like an exact replica of the project that you've made, which and I don't think they count or because then if you don't publish them on any real URL, like real domain, you can have as many as those as you want for free in your framework space. So that makes exploration really, really easy.
Benedicte:And I think that's one of the things that they've done very well. And then I also been hanging out a little bit on framer watering holes, trying to figure out where the more advanced framer people are and just trying to answer some questions that aren't all outside are related just to get a feel for how they think and who they are. Because it's interesting because they're doing a lot of, I'm seeing more and more people playing around with React or framework code components and code overrides, is React code. But they're coming from the design space. And I think if we're gonna be helping them, you know, I can't just talk to them as React developers.
Benedikt:Right.
Benedicte:So, I'm trying to like pick up on the way they like to do things and the way they like to speak and try to showcase myself as somebody who kinda knows what they're doing not in design but in functionality.
Benedikt:Yeah.
Benedicte:But it's pretty cool. And Framer now has an AI of obviously agent inside of Framer that you can ask to create code components for you and code overrides, but also even design. So, it's pretty nice. You could go like for demos. I got in there and I was like, hey, I would love or was that in another AI?
Benedicte:Doesn't matter. But I was like, give me six startups and put and you know, make CMS collection and create entries for me. And it like came up with these like ridiculous startups. One was Peloton for sleep. And I would, you know, I would so nail that.
Benedicte:Like, if anybody made Peloton for sleep, I would be on the top of that leaderboard. I would just I like would be the queen of Peloton for sleep. But anyway, so that was fun. And I think, like, making like like, things like that when making demos, like for videos and stuff, you know, having to do all that prep work of like coming up with blog posts or coming up with, you know, and some visuals and some things like that. It was really fun to just have it be like, I need, you know, six startups in a list.
Benedicte:And then it came up with generic design. But since I'm not going to be competing on the sign, that was totally fine. And then I could add the etcetera stuff. So that was kind of fun.
Benedikt:That sounds like a time saver indeed.
Benedicte:Yeah. And I think it's a time saver. So, I've seen that Webflow. So, biggest, the most used technologies with outside is Webflow and Framer. And Webflow has gone because they're older, so I don't think it's that easy for them to like put this in like into the Webflow Builder to retrofit it in while Framer has kind of had AI a little bit like in there from the beginning.
Benedicte:It's just gotten a lot better the last couple of months. But Webflow has gotten really into the MCP game. So, I see a lot of the freelancer and and agencies are using the MCP server to kind of scaffold out the content structure of the site. And it, you know, having to go into Webflow CMS or framework CMS and be like, add field text, add field. Like how many times have you added title and subtitle and hero image?
Benedicte:And it's just a pain. Right? And with Framer, you now do it through their like little agent inside of Framer. But then for Webflow, I've seen the more of like power users are using the Webflow's MCP server and just through Clawd or whatever and asking it to scaffold things out. So, there are some really, you know, nice use cases for our AI overlords under lords or whatever.
Benedicte:Right. Yeah. And especially for agencies that do the work again and again and again, I think it's a it's a time saver. And another thing that Framer has, which is I think maybe WebflowDesk as well as two, but I don't know. But you can like copy paste anything.
Benedicte:Like you you can go into different I went into different framer project and I copy pasted something and it like pulled in all of the CMS items. Like it just like created because I was copying a CMS item component. And it just like, oh, so you're using this component that's connected to the CMS collection. Boom. The whole CMS collection was in my other project.
Benedicte:I was like, oh my god. These are That's the both
Benedikt:cool and also easy to mess stuff up. Right?
Benedicte:Oh, so easy to mess stuff up. Like, I see some framer projects. I'm helping people on video calls and stuff. There are some and I've seen some remixes in the framer communities being like, why does it work? And you look at their remix and you're like, I'm not touching this.
Benedicte:There's way too many components in here. But so you gotta be a little vigilant. But it's very nice when you're creating multiple demos and you can just be like, copy paste, copy paste, copy paste. But I don't think it's anything we're gonna be using, you or I are gonna be using to make websites.
Benedikt:I guess we're not necessarily the target audience.
Benedicte:Not necessarily the target audience. But I am like there is like a super interesting shift where both Framer and Webflow have managed to be able like there are no code tools, but they've through their code components, they can also they can also like No. But they, yeah, they can also benefit from AI creating very custom things. So, instead of being like all, it all has to be drag and drop and visual kind of building, they have kind of that escape hatch where like, well, you can create whatever you want with a code component. You can vibe code it or you can get a developer to do it or you can learn to do it.
Benedicte:And I feel like that makes the like diversity and also they can like capitalize was the word. They can like capitalize on the AI wave without becoming like AI slop or like just AI. It's a stable because Framer and Webflow, things you design on their canvases are super stable. And then you can like sprinkle in a little bit of AI instead of to create some of the components instead of having, you know, a lovable where nothing is stable.
Benedikt:And,
Benedicte:you know, people are vibe coding and they were just gonna add a feature and suddenly their database is gone or yeah. They're So I I kinda like this approach. And I think people are using it seem to like this approach a lot because they can like vibe code with a little bit of guardrails.
Benedikt:That makes sense.
Benedicte:So I'm learning more about the people, getting the empathy and understanding. Very good. Hopefully, can make better components for them to copy paste. Yes. And my last thing is, it's soon Christmas and we gotta make it snow on everybody's websites.
Benedicte:And last year, I took my Gatsby Let It Snow plugin and I made it into a script tag version. So you can just pop it into the head of any website builder and it will snow on your website from November 15 if you don't change any of the defaults. And I was like, okay, I should just make socials on this every year. And I'm pretty sure it will work with Framer. So I guess that's going to be Exactly.
Benedicte:One of my Let it snow.
Benedikt:Very cool.
Benedicte:Well,
Benedikt:I guess with that, let us know because it's almost November 15.
Benedicte:Mhmm.
Benedikt:And talk to you in two weeks.
Benedicte:Absolutely. See you around the interwebs.
Benedikt:See you.
Benedicte:Bye bye. Bye.
Creators and Guests
